A Legacy of Excellence:
Redefining Landscapes, Elevating Lives

NEWS - 15-05-2026

Imtiaz Developments to Plant 10,000 Flame Trees across its projects in several residential areas in Collaboration with Dubai Municipality

In collaboration with Dubai Municipality, the initiative supports Dubai's green vision and the citywide flame tree campaign launched under the directives of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. Dubai, UAE - In alignment with Dubai’s growing urban greening movement and as part of supporting strategic partnerships with the private sector, alongside the recent citywide flame tree initiative launched under the directives of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, and Chairman of The Executive Council of Dubai, Imtiaz Developments has announced a sustainability initiative to plant 10,000 flame trees within its projects across several areas, in collaboration with Dubai Municipality. The initiative will focus on various residential areas across Dubai where the company is developing its residential projects, in line with the Dubai 2040 Urban Master Plan. Through the planting of 10,000 flame trees across the emirate, Imtiaz Developments will contribute to enhancing Dubai’s urban landscape and building more sustainable residential environments. The initiative aims to support Dubai’s vision of creating greener, more liveable communities, while enhancing public spaces with the iconic Delonix regia, commonly known as the flame tree - renowned for its vibrant orange-red blossoms and wide, shade-giving canopy. This announcement comes as part of a broader emirate-wide campaign led by Dubai Municipality to expand the presence of flame trees across streets, parks, residential neighbourhoods, and recreational areas. Masih Imtiaz, CEO of Imtiaz Developments, commented: “Urban development today goes beyond construction,” he said. “As cities evolve, the focus must shift toward sustainability and quality of life. This initiative is a step towards creating greener, more resilient communities across Dubai.” The flame tree has become one of Dubai’s most recognizable seasonal features, blooming between May and July and transforming streetscapes with striking colour. The species is particularly suited to Dubai’s climate due to its drought tolerance, rapid growth, and ability to reduce surrounding ground temperatures through its expansive canopy. As part of the initiative, Imtiaz Developments will plant flame trees that will contribute to long-term environmental sustainability and support Dubai’s efforts to expand green cover across residential communities. According to recent figures, more than 50,000 flame trees have already been planted across Dubai as part of the emirate’s wider sustainability and urban beautification strategy. Imtiaz Developments’ initiative to plant 10,000 trees will support key streets and community areas within its residential projects, helping increase green cover, improve pedestrian environments, and reduce urban heat. This initiative further reinforces the developer’s commitment to integrating sustainability, wellness, and long-term environmental value into Dubai’s evolving urban landscape.

NEWS - 27-03-2026

Hrithik Roshan, Khabib Nurmagomedov star in new Imtiaz Developments campaign

To redefine real estate marketing in the region, Imtiaz Developments taps partnerships with Hrithik Roshan and Khabib Nurmagomedov.Imtiaz Developments has launched a campaign featuring internationally renowned Bollywood actor Hrithik Roshan and UFC champion Khabib Nurmagomedov. The new campaign from the Dubai-based real estate developer aims to differentiate the brand by communicating with audiences on an emotional level.This approach stems from how the real estate market in the region has evolved from a sole focus on product, as brands within the category are moving towards positioning and authentic connections with buyers.To reflect Imtiaz Developments’ ethos of strength and sophistication, Hrithik Roshan and Khabib Nurmagomedov come together to engage in a cinematic narrative centred on discipline, ambition and the pursuit of excellence.“At Imtiaz, we believe that what you build is a reflection of how you think,” saidMasih Imtiaz, CEO of Imtiaz Developments.“This campaign is not just about bringing two global figures together, it is about aligning with individuals who represent discipline, integrity, and excellence at the highest level,” he added.The brand chose the two personalities for the distinct reputations they have built during their successful careers. Khabib Nurmagomedov, known for his unmatched discipline and legacy in the world of sport, brings a perspective grounded in focus and humility. Hrithik Roshan, celebrated for his versatility and continuous reinvention, represents aspiration and the relentless pursuit of growth.“These are the same values that define our approach to development,” saidImtiaz.The spot begins with teaser shots of the actor and the UFC champion reflecting on the achievements in their careers. The camera then follows Hrithik Roshan, accompanied with his partner, entering the Imtiaz Developments offices. Just as he tells an agent he’s in the market for a ‘dream home’ to celebrate an anniversary with his wife, Khabib Nurmagomedov cuts in to say he’s also at Imtiaz Developments looking for the same. The two then battle is out for the last remaining, highly coveted property in a satirical challenge on each of their strengths. A fight against a dance-off is proposed in a moment of tension, but Nurmagomedov is quick to concede saying “When a man makes a promise, he keeps it.”The film then cuts to showcase the beautiful unit Hrithik secures for his wife, and her three words ‘I love it’ encapsulate the joy of their new home. The spot ends with the couple leaving the apartment only to run into their new neighbour, Khabib. A concluding message: ‘Imtiaz, A Journey To Perfection’, concludes the film.The campaign has rolled out across digital platforms, social media, and regional media channels, supported by a series of behind-the-scenes content and narrative led storytelling pieces designed to deepen engagement and extend its reach. The film’s script was written by CEO Imtiaz and directed by acclaimed Bollywood director Siddharth Anand, while production, editing and creative development was taken on by Imtiaz Development’s in-house marketing team.

NEWS - 24-03-2026

Imtiaz Developments Acquires Strategic Downtown Jebel Ali Plot for AED 2 Billion Development

AED 2 billion mixed-use development set to become a landmark destination in Dubai's next major growth corridor Imtiaz Developments has announced the acquisition of a strategic development plot in Downtown Jebel Ali, marking a significant expansion of the company’s development portfolio in Dubai. The project is expected to have an estimated development value of AED 2 billion, reflecting the scale and ambition of the mixed-use destination planned for the site. The acquisition underscores Imtiaz Developments’ continued confidence in the strength, resilience, and long-term growth of Dubai’s real estate market, as the emirate advances its vision for sustainable urban expansion and global investment leadership. The newly acquired plot is located within the Downtown Jebel Ali master development corridor, one of Dubai’s key emerging growth zones. The site benefits from exceptional connectivity and proximity to major destinations including Palm Jebel Ali and Al Maktoum International Airport, positioning it at the centre of Dubai’s next phase of urban development. Palm Jebel Ali is set to become one of the region’s most iconic waterfront destinations, while the expansion of Al Maktoum International Airport is expected to transform the surrounding corridor into a major global aviation and logistics hub. Masih Imtiaz, CEO of Imtiaz Developments, said the acquisition reflects a long-term commitment to Dubai’s future. “Dubai has once again demonstrated its resilience and strength in navigating challenges. The leadership, infrastructure, and long-term vision of this city have proven that Dubai is built not only for growth, but also for stability during uncertain times. Our decision to acquire a strategic development plot in Downtown Jebel Ali reflects our strong confidence in Dubai’s real estate market. We firmly believe that Dubai will continue to evolve and emerge even stronger, and we are proud to contribute to that journey.” The company plans to develop the site into a large-scale mixed-use destination, integrating residential, hospitality, lifestyle, and community-focused components in line with Imtiaz Developments’ design-led development philosophy. The acquisition further strengthens Imtiaz Developments’ growing footprint across Dubai. The developer currently has multiple projects under development across Dubai Islands, Dubailand, Meydan, and other strategic locations, with several new launches planned during the year. As Dubai continues to expand toward the southern corridor connecting Dubai Marina, Expo City Dubai, Jebel Ali Port, Palm Jebel Ali, and Al Maktoum International Airport, Downtown Jebel Ali is increasingly emerging as one of the city’s most promising future urban districts. Further details regarding the masterplan and development phases are expected to be announced in the coming months.